Ads Built for ROAS. Not Burn.

Past managed campaigns with rigorous tracking, server-side Conversions API (CAPI), and honest Ads Manager exports. Profitable winner architectures highlighted, vanity metrics excluded.

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21.3x Top Campaign ROAS

₹0.52 Cost Per Link Click

73,000+ Audience Reach

D2C E-Commerce · Conversion Optimization

Direct Response Sales Campaigns — 21.3x & 12.3x ROAS

Acquiring profitable direct customers for consumer products under tight CPA caps. Implemented 7-day click attribution windows, dynamic creative asset testing, and server-side Conversions API (CAPI) deduplication to prevent signal loss.

21.3x

Hero Campaign ROAS

₹18.65

Lowest Cost Per Acquisition

45+

Verified Purchases

7-Day

Click Attribution Window

Campaign Segment	Ad Spend	Purchases	Attributed ROAS
New Sale (Hero Creative)	₹559.59	30	21.36x
New Sale (Scale Segment)	₹254.22	12	12.35x
Sales Retargeting Support	₹427.66	2	2.31x

Meta Ads Manager Sales Campaigns Export 21x ROAS — Figure A: Meta Ads Manager Export (Spend / Purchases / CPA / ROAS). Click to view in full resolution.

Traffic Engine · High Volume Top-of-Funnel

Audience Acquisition Engine — ₹0.52 Clicks at 73k Reach

Engineering cheap top-of-funnel traffic pools to build retargeting audiences without budget depletion. Utilized high-CTR engagement creatives with strict frequency caps (1.1x–1.2x) to eliminate ad fatigue.

₹0.52

Cost Per Link Click

73,000+

Unique Audience Reach

2,594

Single Campaign Clicks

1.15x

Average Frequency

Meta Ads Manager Engagement Campaigns Export Low CPC — Figure B: Ads Manager Full-Funnel Metric Export (Reach, Impressions, Results, CPC).

Management Standards

How Performance Campaigns Are Managed

Server-Side CAPI

Direct Conversions API setup via Cloudflare / server endpoint ensuring 95%+ event match quality, unaffected by iOS tracking limitations.

Strict Kill Rules

Automated rules to pause ad sets exceeding target CPA within 24–48 hours, safeguarding testing budgets from runaway spend.

Pivot Table Reports

Clean weekly summaries: Spend, Qualified Leads/Purchases, CPA, and Net Blended ROAS with zero vanity impressions.

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Account audits, campaign structuring, and milestone retainers. Connect directly for a 20-minute audit call.

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